Representation of Social Groups

The type of social group which my magazine represents is casuals. I looked at a demographic profile and psychographic one to analyse what appeals to this type of social group. I firstly looked at the demographic profiling which gave me information such as they like to spend when they can and the typical age range is around 16-21 year olds who will be intersted in my magazine. I then moved onto the psychographic profile of the social group and found that they are a lover of fashionable brands and are fans of video gaming. all this profiling of the people who would read my magazine is very helpful especially when you are considering the advertisements to use in the magazine itself.

       magazine image                         my image taken                    

There are quite noticeable differences between my photo and the one from the magazine which i looked at such as the look of the two people and the pose. I didn't want to copy the magazine cover so i took it as inspiration for the shot size which is a medium close up showing waist up. The magazine picture also gave me the idea for the gaze of looking at us; i wanted to use this for the look i needed. Which moves me onto that i have used a young person on the front cover of my magazine to reinforce that the audience who will be reading my magazine are mainly of the age range 16-21 year old. I believe my magazine is pro-consumerist which it means it focuses on advertising fashion and lifestyle of my audience, it shows them tips and whats cool to be wearing and what they can do for fun.